On TikTok, aging is the hot new trend

Every day, my TikTok algorithm gives me dozens of anti-aging solutions. I’m 23 years old. My skincare routine consists of cleansing and applying moisturizer, but watching the video provided inspires me to do more. Use more serums, try more sophisticated technical solutions for firmer skin, and spend more time in front of your eyes. mirror. The “get ready to sleep with me” and “day of my life” TikToks that frequently appear on my For You page are not ads. A standardized culture of costly and laborious anti-aging routines aimed at young women like me.

In one of these videos, a 31-year-old woman ends her regimen by applying silicone patches around her mouth and in the middle of her forehead and taping her mouth shut to prevent a double chin, eye strain, and drooping cheekbones. To do. Another creator praises the “wrinkle-free” straws. A 23-year-old recommends a serum that will give you a “glass skin”. She lies on her back during sleep, and some advise devotees to limit her facial movements throughout the day. The tag “anti-aging” got her a whopping 3.1 billion views on the app, and “anti-aging skincare” got her 392.2 million views.

TikToks that appear frequently on For You pages are not advertisements. A standardized culture of costly and laborious anti-aging routines aimed at young women like me.

German beauty and skincare creator Rose Friederike(opens in new window) Posted a TikTok of her pumping an air-filled pink device (a cross between a chin strap and a blood pressure monitor) on her face for her 4.3 million followers. Facelift ASMR” is written. Her video was inundated with comments that said, “It’s okay for her to age,” with one user posting on her video, “Where should the line be drawn?”

In her never-ending quest to stay young, 29-year-old freelance artist Katie Cameron has finally found enough freedom from the constant demonization of her day-to-day activities.inspired by body neutralitya philosophy that encourages you to accept your body as it is, she says posted a video(opens in new window) The caption read, “Despite the grotesque anti-aging industry, launching a pro-aging routine.” , squint. The TikTok soundtrack is perfect for indie-his-musician Mitsuki screaming.

“A lot of these anti-aging tips are about not doing the normal things people do: don’t show your emotions, don’t eat like this, don’t drink like this,” Cameron told Mashable. “It’s so restrictive, I thought I was free to do things that I enjoyed watching my face move with a smile.” I noticed that I was also liberated by exaggerated facial movements. One of her comments read, “As someone who fights the fear of aging, I appreciate this.”

The Mitski audio used by Cameron was originally posted. @undefeatedshitposter2 (opens in new window)With overlapping clips from TikToks that encapsulate expectations for young women perpetuated on the platform, such as cheek fat removal, “prevention” Botox, and anti-wrinkle exercises. January 11th @sylviesbritishaccent(opens in new window) Posting a similar video, featuring screenshots of a woman shaving her face, donating blood to burn calories, and performing a 10-step bedtime routine, she screams during the film. I put a soundtrack on the women’s edit. pearl When Midsummer.

This Moment Comes Two Months From Internet Lovers Julia Fox announced(opens in new window)“Aging is completely there.” in topical video(opens in new window) She continued, “If I see another product that says anti-aging on the label, I’m going to sue because I age regardless.

“A lot of people feel better when they hear it, and from someone of fame and influence.alternative,” says Jessica Defino, beauty writer, can’t publish(opens in new window)a newsletter that critically examines the beauty industry, explained to Mashable. It’s very important to consider your own behavior when doing it, because the term pro-aging means nothing if you’re not met with pro-aging behavior, and actually aging your face.”

The beauty industry is starting to embrace anti-aging rhetoric, but the end goal remains the same. It’s about profiting from women’s insecurities. Outlook for anti-aging business in 2017 New York Times Magazine(opens in new window) Writer Amanda Hess writes: You might think that stigma against older people is social, a construct of our culture, and something that culture values. Advertising suggests otherwise. natural“But the creators of TikTok aren’t so shy.

The beauty industry is starting to embrace anti-aging rhetoric, but the end goal remains the same. It’s about profiting from women’s insecurities.

Changes in marketing have not impacted revenues in the anti-aging industry. it continues to grow. Vox reports(opens in new window), the anti-aging industry will grow from $3.9 billion in 2016 to $4.9 billion in 2021. Globally, he went from $25 billion to nearly $37 billion in the same period. Cosmetic surgery is booming. Membership Survey by the American Society of Plastic and Reconstructive Surgeons(opens in new window) Since the pandemic began, we’ve seen a surge in demand for cosmetic surgery by women under the age of 45. The survey found that Botox was the most popular non-invasive cosmetic procedure, and a facelift was her second most popular cosmetic procedure.

coined word “Zoom Boom”(opens in new window) This growth in cosmetic surgery is due in part to the desire to look good on camera. The Huffington Post reported on FaceTune’s ubiquity.(opens in new window)a popular photo retouching app, has inspired young women to undergo cosmetic surgery to make them look like edited photos. NBC News reveals(opens in new window) Influencers, including TikTok influencers, are being offered cheap cosmetic procedures in exchange for promotions.Online meetings, selfies, TikTok creations, etc. create an overestimation of what our faces look like. And, combined with the prevalence of filters, unrealistic expectations are skyrocketing.

All anti-aging trends on TikTok aspire to the same result, but with different names such as ‘glass skin’, ‘jelly skin’, ‘vampire skin’ and ‘glazed donut skin’. It is But they all mean the same thing. “Many of today’s beauty trends are about making your real skin look as filtered as possible. It’s meant to be flat and reflective rather than flat, with a glossy shine, this isn’t what a face looks like. “Youth beautification is tied to it because part of this flat, glassy skin means trying to reduce all kinds of wrinkles, fine lines, or sagging that can appear with age.” It is done.”

There’s also the fact that anti-aging feels more inevitable than ever on platforms like TikTok, as algorithmically-directed feeds overtake chronological content from our friends. But the tide is slowing.

Audiences are becoming more aware of FYP’s anti-aging rhetoric, and the pro-aging movement spearheaded by creators like Ting Ma is gaining momentum. The 52-year-old’s bio reads, “My face contains all my memories. Why do you want them erased?”Horses first became popular Instagram(opens in new window) About her fashion and beauty content, and during quarantine she also started posting pro-aging videos.In one of Ma’s pinned videos on TikTok, she said: Aging is a privilege and something to be celebrated. One comment said she was “as a 20-year-old, I can tell you need this kind of representation.” Another said, “Thank you, I love this mentality. It’s the end of people taping their faces and doing ‘preventive Botox.'”

“Initially, I wanted to raise awareness that we should be celebrating women’s lives, not invisible people,” Mashable explained.On Instagram, her audience is her age, but she started posting on TikTok At that time, her videos reached a much younger audience. “Society puts so much pressure and unrealistic expectations on women that I am happy to help young people find hope in aging. It’s a response to the unhealthy beauty standards perpetuated by TikTok, and while we may not be able to rewire our desire to look young any time soon, consuming pro-aging content is a priority. Ayumu.

And this movement isn’t just happening on TikTok. The tide is changing. Five days ago, YouTuber Jordan Teresa posted a video titled: “TikTok is actually bad for women”(opens in new window) Unravel the beauty standards created by TikTok. January 12 writer Amanda Fortini tweeted(opens in new window)“I feel a huge backlash against Botox and fillers. Natural, imperfect, beautifully flawed (and even gasping, wrinkled) faces are going to be chic.” agrees with their interest in the more naturalistic, casual feeds of apps like BeReal.

The point is not to make aging cool and fashionable, but to make it look like yourself without making it look trendy.

According to DeFino, the goal is “to allow all faces to exist as they are without facing social, economic, economic, or political consequences.”

The recent backlash against anti-aging content, whether it’s from creators like Ma or parody videos like Cameron’s, has seen young women embracing the natural texture of their faces in favor of glass. I hope you finally stop being given videos about your skin, DeFino is more cautious.

“Aging chic may be well-intentioned, but it’s actually doing a lot of the same things as anti-aging, but in the same opposite way,” she warned. , to make people look like they look without feeling trendy. It must be. ”