Samsung taps a former Mercedes-Benz designer to lead its mobile design team

Samsung’s mobile division has a new head of design. On Friday, the company appointed Hubert H. Lee as head of his Mobile eXperience (MX) Design Team. Lee joined the electronics giant after serving as Chief Design Officer at Mercedes-Benz China. In this role, he led design teams for automakers in China and the United States. “His unique and visionary perspective helps shape the look and feel of the Galaxy, building on the distinctive design ethos our users know and love,” Samsung said.

It will be at least a year before Lee starts making his mark on Samsung products. It suggests that 30% of the company’s next Galaxy S series phones will look a lot like its predecessor, the Galaxy S22.Additionally, due to the way the smartphone development timeline works, Samsung has decided to make it his 2024 flagship product. You may have already decided on the design of Still, don’t expect drastic changes. From a design standpoint, telcos have been safe with it. Still, Lee could ask for a small but meaningful tweak to Samsung’s design formula — much like Evans Hankey did at Apple after Jony Ive’s resignation.

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