Technology buyers want self-service experiences, and TrustRadius proves they have comprehensive product information, tools, and user insights to streamline the buyer’s journey.
Austin, Texas, January 6, 2023 /PRNewswire/ — TrustRadius, a B2B technology decision-making platform, attributes much of its success to creating a trusted resource for buyers to research technology solutions based on customer reviews. To continue that journey, inspired by data collected from 2,185 technology buyers, 2022 Cutting B2B purchases Reports — Nearly 100% of tech buyers expect to find user feedback, specs, pricing, and product demos without hiring a sales rep — TrustRadius is the ultimate B2B tech decision platform building.
TrustRadius has added vetted and comprehensive product information to over 28,000 product pages, as well as written user reviews.
TrustRadius has added more vetted and comprehensive product information beyond written user reviews to over 28,000 product pages including pricing, interactive demos, product videos, user-generated video reviews, security documentation and more . These are all important parts of the decision-making process.
“We have introduced pricing on the product profile page. June 2021Within a year, we saw a 288% increase in traffic to our pricing page.of November 2022TrustRadius’ website outperformed major review sites, had the most referral traffic from organic search results, and shoppers were searching for product prices. This is a clear demonstration that we are helping buyers make well-informed purchasing decisions.” Mike GarienChief Product Officer of TrustRadius.
Increased collaboration between purchasing committees and very unstructured. Gone are the days of top-down decisions by management. Purchasing committees use more than 14 different methods to make joint decisions. TrustRadius has launched a research board to help buyers evaluate alternatives and stack her ranking of technology shortlists in a cohesive, shareable dashboard. Purchasing committees can now organize their research, streamline their decision-making process, and choose the best technology for their business.
“TrustRadius was very helpful in narrowing down the products based on our requirements.With the help of the comparison feature, we were able to quickly see which products offered more features and better prices. I can appreciate that, it’s been very helpful moving forward, and we only use products that meet most of our needs.” Tech Buyer for Media Production Company (1,001-5,000 employees).
With buyers making decisions on TrustRadius, technology providers can more effectively connect with target audiences, increase brand preference, and eliminate wasteful and ineffective go-to-market strategies. Technology providers can use user-generated content and downstream intent data to realize a return on investment inside and outside TrustRadius.By embedding user reviews on her own web property, TrustRadius customers average $6,000 Cost-per-click (CPC) savings, 70% increase in organic traffic, 30% increase in conversions.
TrustRadius’ downstream intent data is actionable through advanced integrations with Salesforce, Demandbase, 6sense, and Linkedin Matched Audiences. This intent data, combined with high-quality user-generated content and reviews embedded in your own web properties, provide vendors with valuable touch points at various stages of the buying process. Financial planning software Planful increased pipeline conversions by 60% year-over-year. “…this is a big achievement for us!” said Rowan Tonkin, CMO, Planful. His Totango for customer success software reduced CPC by 25% and in just 3 weeks he created 3 business opportunities.
“Our mission is to be the ultimate B2B technology decision-making platform by providing buyers with all the data, content, tools and expertise they need to make informed decisions. In doing so, TrustRadius is essential for technology providers, providing an opportunity to share customer testimonials and product information, thereby building brand trust, attracting more buyers and shortening the sales cycle. will accelerate.” Vinay BhagatFounder and CEO of TrustRadius.
To wrap up the year, TrustRadius launches What’s In & What’s Out: GTM Playbook for 2023This playbook helps organizations align their go-to-market strategies to meet buyer expectations and increase sales and growth year-over-year.
“In 2023, we remain uncompromisingly committed to the evolving needs of our buyers, as we have been since day one. As the custodian of buyer preferences and the most trusted B2B technology decision-maker, As a platform, we will continue to support our vendors as a whole – one of their strongest marketing channels,” said Bhagat. Marketers looking to learn how to adapt in the age of self-service buyers should attend the following TrustRadius events: LinkedIn Live Events: What’s In & What’s Out: GTM Playbook for 2023.
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About Trust Radius
TrustRadius provides the most trusted technology decision-making platform, empowering buyers to make confident decisions using comprehensive, vetted product information and customer-generated content. Technology providers can tell their own stories, engage with aspiring buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in a tech hub. Austin, TexasTrustRadius is backed by Mayfield Fund, LiveOak Venture Partners and Next Coast Ventures.
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SOURCE TrustRadius, Inc.
