Social Media Bloggers and Influencers lie for money and gifts (opinion)

The scourge of social media bloggers and influencers has gotten out of hand. Simply put, anything they say or promote is pure cash for comments and gifts. You can’t believe bloody words!

Over the past decade, I’ve seen the rise of social media bloggers and influencers and the decline of real journalism. First, social media such as Facebook, Instagram, TikTok, and YouTube make it easy to grow your following. Second, true journalism is expensive, and advertising has moved to cheap, ‘eye-catching’ social media.

I was very pleased to read that these utterly crap providers are under the watch of the Australian Tax Office. As you can see, cash for comments and gifts in return for positive blogging is income and is taxable. About bloody time.

Why write about social media bloggers and influencers

Well, CyberShack is the last Australian fortress (not behind a paywall) in a 100% independent, authentic and in-depth review. Every week, dozens of vendors or their agents attempt to buy positive reviews. If the product meets our review criteria (see below), reply that the review is free and you will receive the product in no time.

Our reviews are the result of extensive analysis of what the product should do (we often convene user panels and then create guides to help future reviews). We then run extensive tests on these parameters. For example, one of our 70 smartphone tests was phone received signal strength, which helped thousands of local and rural readers buy the right phone. Robovac tests show efficiency on hard and carpeted floors in a typical Australian home (not a small Asian apartment). In our coffee machine review, we measured the temperature of milk and coffee to help our readers drink better coffee. we often point out.

I’m not saying that all lifestyle/tech bloggers and influencers are money-hungry, soul-selling hackers, but I would love to meet someone who isn’t.

Judging criteria

  • Australian URL or dedicated AU landing page for Amazon/eBay AU or global sites
  • Products must be sellable for at least 90 days.
  • Prices are in Australian dollars and shipping from overseas will be subject to freight/GST/duties to an Australian address.
  • Approved Australian retailer or reseller.
  • Therapeutic Goods Administration must approve all devices that make health claims
  • All AC devices or chargers must have AU plug and RCM C-tick certification and logo
  • Compliant with Australian Consumer Law Guarantees. If this is difficult with overseas products, local guarantees and impregnable guarantees for support are required.
  • State whether the product has a lower cost source or a competitive alternative.
  • Notice Regarding Online, Gray Market, Parallel Import, Australian Warranty and Support Issues.
  • We do not review ethically questionable products or apps such as gambling, bitcoin, smoking, e-cigarettes, dating apps, investments, data collection, health claims, products sold through gray/parallel/refurbished resellers, etc. .

How will the Deep-Dive review be funded?

CyberShack.com.au, part of CBN Media Group, produces CyberShack TV nationally on Channel 9, hosts Life and Technology Talkback Radio on the Nine National Radio Network, and hosts various social We have a media channel and produce videos (unboxing, training, how-to). use) for vendors and sponsors. We also cover major consumer events such as the Consumer Electronics Show, Mobile World Congress and IFA Berlin.

CyberShack.com.au is non-profit Activities that support CBN’s omnichannel revenue stream.

Will the products be stored after inspection?

Merchandise will be returned unless otherwise stated by the vendor. Review items are never sold and often end up in worthy community groups, shelters and charities.

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