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- First AFEELA prototype
- What does AFEELA stand for?
Sony and Honda have partnered in a joint mobility venture to unveil a new electric vehicle brand, AFEELA, at CES 2023. As expected, Sony will provide his AI capabilities, entertainment, virtual reality, augmented reality, comfort features and other technologies, while Honda will help optimize and develop the car.
Sony’s previous concept electric sedan, the Vision-S, didn’t seem to be just a concept when it was unveiled at CES in 2020. In 2022, Sony and Honda will partner up to form a joint venture. officially announced.
The company hasn’t shared many details about its production plans, but we do know that the first vehicles will be produced at one of Honda’s 12 facilities in the United States. The first EV he will go on sale in the US in 2026, followed by Japan and then Europe. Pre-orders are said to start in the first half of 2025, but it’s still a few years before we see them on the road.
AFEELA says it aims to pursue innovation and create a new mobility lifestyle. We want to revolutionize the mobility space and create new experiences using cutting-edge technology. “Pursue innovation with diverse inspiration and move people.” We aim to create a new mobility life by leading people’s minds to open, fun and exciting experiences. To achieve this, we aim to revolutionize the mobility space as a Mobility Tech Company together with like-minded people who open up a new future with creativity, cutting-edge technology and passion. “
First AFEELA prototype
The first AFEELA prototypes on display at CES focus on safety and security. The first EV has a total of 45 cameras and sensors inside and outside. The ECU (Engine Control Unit) has a maximum computer power of 800 TOPS (Trillions or Tera Operations per Second) and is equipped with a vehicle-specific Qualcomm Snapdragon chip. This computing power is used for key functions such as ADAS, infotainment and other sensors. There are also time-of-flight (ToF) sensors that detect the driver and vehicle surroundings to prevent accidents.
AFEELA’s exterior features a ‘media bar’ that allows the vehicle to present itself to the people around it, using lights for more effective communication between vehicles and people around them. The interior features a minimalist approach, without any decorations or bright colors. The dashboard has a large display and Sony provides the entertainment. We’ve heard some rumors recently about a possible PlayStation 5 integration, but so far we haven’t heard any confirmation about those rumors.
The company has partnered with Epic Games on the entertainment side, but we have yet to hear how the two companies will work together, nor have we yet seen the outcome of the partnership.
Regarding autonomy, AFEELA offers Level 3 under some limited conditions and Level 2+ in most urban areas. For those who don’t know, Level 2 can perform some automatic functions, but still require the full attention of the driver. Level 3 vehicles can handle most dynamic driving tasks, but still require driver attention. Level 4, on the other hand, can drive independently and Level 5 is fully autonomous.
What does AFEELA stand for?
According to the company, “AFEELA” stands for “FEEL” at the heart of the new electric vehicle. Regarding its branding, the company said, “AFEELA expresses a two-way relationship in which people ‘FEEL’ mobility as an intelligent existence, and mobility ‘FEEL’ people and society using sensing and network IT technology. There is,” he explained.
For those interested, Sony will make a formal announcement around the 28th minute, detailing the partnership and the first prototype electric vehicle.
