Amazon announced this morning that it will be expanding its Buy with Prime service to US-based merchants by the end of the month. The service, which enables third-party merchants to offer Prime benefits such as free shipping and returns on their own apps, will initially be available to merchants using Fulfillment by Amazon (FBA) to handle shipping and logistics. was only available.
The service was first introduced in Spring 2022 and was offered by invitation only to FBA merchants and other select merchants.
With Buy with Prime, consumers enjoy fast, free shipping similar to Amazon.com’s Prime service, plus seamless checkout and easy returns, allowing merchants to communicate directly with their customers. A relationship can be established, Amazon says.
Amazon claims the service has increased shopper conversions by an average of 25% since its debut in April.
He notes that they measured the success of Buy with Prime by comparing conversions over the same time period for sites that offered Buy with Prime as a purchase option versus sites that did not. In his press release, Wyze confirmed that Buy with Prime has a 25% higher conversion rate than his, revealing that they have added this option to all products in their catalog. Meanwhile, skincare brand Trophy Skin said the option to checkout using Buy with Prime increased conversion rates by more than 30%. Meanwhile, he Hydralyte, an electrolyte drink mix brand, reported a 14% increase in conversions.
In addition to the expansion, the retail giant also introduced another new feature, Reviews from Amazon. This allows Buy with Prime merchants to feature reviews on their online stores, further increasing conversions and consumer confidence. This feature provides the ability to view ratings and reviews from Amazon customers at no additional charge. When a shopper leaves a review on her Amazon.com, the review will appear on the merchant’s site with Buying enabled on Prime.
Peter Larsen, vice president of Buy With Prime at Amazon, said in a statement: We will continue to innovate and invest in new features like Reviews from Amazon to help merchants of all sizes succeed and deliver the shopping benefits that Prime members love, whether on Amazon or not. “
Hair care brand Sustainable Glam says it’s already planning to offer this feature.
BigCommerce said it will also launch a Buy with Prime app in the first quarter, allowing merchants on the platform to add options without having to write code.
Buy on Prime will open to all interested US-based merchants on January 31, 2023, and no invitation is required at that time.
