YouTube is reportedly testing a new ad-supported service: TV channel streaming. The company is currently in talks with various companies to bring TV shows, movies and entire TV channels to its platform. In fact, YouTube says it’s already piloting the service, with select YouTube users testing the waters.
For now, YouTube is measuring audience engagement, and if all goes according to plan, the Google-owned service could demand a 45% cut in advertising revenue. This is actually YouTube’s deal with content creators as well.
It looks like YouTube is about to expand into a new business. The streaming platform recently signed a deal with the NFL Sunday Ticket and will be streaming on YouTube TV and YouTube Primetime channels starting this year. He’s also started sharing ad revenue with the creator of YouTube shorts, which gives the service an edge over his TikTok.
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