Check out Nandme, a new player in the electric toothbrush market, offering 12 toothbrush heads for the price of two. That is equivalent to 3 years of brushing.
Upgrade your brushing routine with the Nandme Electric Toothbrush. It offers the same benefits as the leading brands of electric brushes and comes with 12 toothbrush heads. Learn more about the company’s strategy in a market dominated by large corporations.
The global electric toothbrush market currently consists of Philips and Oral-B, along with auxiliary brands such as Aquasonic, Quip, Spinbrush and Burst. New brands break through very hard. However, in terms of product appearance and quality, the difference between small brands, new brands, and well-known brands is not that great.
This company tested a sonic electric toothbrush purchased on Amazon. Research has shown that smaller/newer electric toothbrush brands are not inferior to Philips products in terms of appearance, quality or user experience.
Why do dealers prefer branded electric toothbrushes?
People put toothbrushes in their mouths, which are sensitive internal areas of the body. Therefore, chemical safety, performance settings, after-sales service, etc. must be first-class. And this requires experience and investment. After all, a toothbrush is a health appliance.
On the other hand, it is difficult for start-ups and brands to commit the same level of resources to the above criteria as more established brands. Therefore, most consumers opt for big brand electric toothbrushes when they are unsure of which one to trust.
Second, electric toothbrush heads are consumables, but they are expensive. According to Nandme, the brush head sells for more than ten times his actual cost. Dealers often choose products from well-known brands to achieve higher profits rather than selling the entire machine.
Why did the new brand “Nandome” gain the trust of distributors?
First of all, Nandme products are trusted by a professional R&D team and production factory, achieving international standards in technology R&D, material selection, quality control and product safety.
According to the company, Nandme has long provided OEM/ODM products to dozens of international brands, including Philips, Xiaomi and other electric toothbrushes.
Secondly, Nandme electric toothbrush adopts the selling price of toothbrush head 12 to 2. We also have a trade-in after-sales service policy. This solves consumer concerns about buying replacement toothbrush heads and after-sales for smaller brands.
With 12 toothbrush heads, consumers can brush for 3 years without refills. As such, it’s his one-time solution to running out of toothbrush heads and makes for a very practical bathroom gadget.
Third, Nandme’s marketing strategy is to make 10 people buy 1 when 1 people buy 10. Sellers of Nandme electric toothbrushes lose 10 brush heads profit, but actually get more purchases. This is because the product solves user pain points. In the meantime, this satisfies user demand and guarantees established profits for distributors.
What do the three Nandme electric toothbrushes offer?
In addition to brand positioning and marketing strategies, Nandme’s products also have unique personalities. For example, among his first NX series products, the NX7000 lasts up to 7 days.
Next, the NX8000 has intelligent pressure control and dental protection while the NX9000 is designed for men.
The personalized product was so popular that 1,500 sold out within 4 hours of its launch on Amazon.
What is our take on Nandme’s sonic toothbrush?
Successful brands require superior technology and strength. However, while keeping the dealer’s profit in mind, the user’s problem must also be solved.
From this perspective, Nandme is in an ideal position because its marketing strategy has unique characteristics that emerging brands are worth learning from.
Would you like to try Nanme Electric Toothbrush? The Nandme NX8000 is $49.99 on Amazon. Do you have a picky toothbrush? Tell us about your experience!
