Software marketing relies heavily on audience metrics, and not all startups want to make big bucks. Ideally, a SaaS platform would rather let the product speak for itself. That viral traction is a worthwhile route to take simply Distributable enterprise SaaS-like Slack and Calendly, But while the holy grail of product-led growth is much-needed, it’s harder to achieve.
Not8, a young B2B startup from the Netherlands, promises to reduce friction by seamlessly integrating product review feedback.
A SaaS that integrates with existing B2B websites, the not8 platform is primarily intended to standardize product reviews and link them more quickly with ongoing development. not8 likens the interface to the “sticky notes” of product builds, stating that it streamlines access to developer reviews and processes customer feedback up to 10x faster while minimizing the risk of data loss. I’m here.
“Product managers, web designers, front-end developers, and QA spend dozens of hours a week making unnecessary phone calls, creating screenshots, and sending lengthy explanations of fixes that need to be done. It’s wasted,” says not8.
was established last year by Serial entrepreneur and former McKinsey alumnus Yaroslav Medvedev said: Amsterdam based not8 is funded by Antler to germinate growth plans and deliver product features to help close deals.
Antler Vladislav Dekanov, One of the EiRs serving in our incubator program played a big role in getting the business started.
When Antler Still Clearly Predicts VC DemandHowever, not8’s official pre-seed accounts won’t be available until the summer. Until then, that capital injection will provide a path for not8 to complete its software integration, allowing product teams to quickly translate feedback into development projects.
Jira, the leader in agile project management and software bug tracking platforms, has launched two new toolsets, ClickUp and loom. Vladislav Dekhanov says: , CTO of not8.
Antler’s Youri Doeleman argued that not8’s simplified user experience is key to startup success. The incubator also employs he not8 software for internal use. “We are delighted to have not8 in our portfolio and to be one of the satisfied users of this product,” said Doeleman. “We believe that the not8 team brings together a great mix of operational and technical skills and experience, and a strong focus on simplicity of user experience, which can have a significant impact on how product feedback is delivered. “
