Canalys is ready with its report on the Indian market for the fourth quarter of last year and the whole of 2022. This is the first time shipments have decreased in Q4 compared to Q3. Final quarter sales volume was down an astounding 27% year-over-year, and overall results for the year he was down 6% compared to 2021.
For the first time in 20 quarters, Samsung took the top spot as the largest smartphone vendor for the first time since 2017, overtaking Xiaomi. However, the latter remains on top for the entirety of 2022.
Samsung’s 2022 shipments fell by 21%, but it managed to secure the largest portion of the Indian market in Q4 with a 21% share. vivo had the highest sales growth among major vendors. Shipments increased his 13%, securing his 20% share of the market and his second place.
Xiaomi slipped to third place with a 40% drop in sales in the fourth quarter, barely overtaking Oppo, who grew 10%, just 100,000 units short of Xiaomi’s achievement.
Realme did even worse in Q4, shipping just a third of what it managed in the same quarter of 2021, dropping to a distant fifth place.
| vendor | Q4 2022 Shipments (Millions) | Q4 2022 Market Share | Q4 2021 Shipments (Millions) | Q4 2021 Market Share | annual growth rate |
| samsung | 6.7 | twenty one% | 8.5 | 19% | -twenty one% |
| in vivo | 6.4 | 20% | 5.6 | 13% | 13% |
| Xiaomi | 5.5 | 17% | 9.0 | 20% | -40% |
| Oppo | 5.5 | 17% | 5.0 | 11% | 9% |
| realm | 2.7 | 8% | 7.6 | 17% | -65% |
| others | 5.7 | 18% | 8.5 | 19% | -32% |
| total | 32.4 | 100% | 44.2 | 100% | -27% |
Looking at 2022 as a whole, Xiaomi still leads the herd with a 20% share, but once again lost the biggest spot, losing more than a quarter of its shipments.
Samsung remains in second place as it did in 2021, but the gap in shipments has narrowed from 10 million units to 1 million units. increase.
Oppo is the only one of the top five to record more sales in 2022 than in 2021, surpassing sister brand Realme for fourth place.
| vendor | 2022 shipments (million) | Market share in 2022 | 2021 shipments (millions) | Market share in 2021 | annual growth rate |
| Xiaomi | 29.6 | 20% | 40.2 | twenty five% | -26% |
| samsung | 28.6 | 19% | 30.1 | 19% | -Five% |
| in vivo | 25.4 | 17% | 25.8 | 16% | -2% |
| Oppo | 22.6 | 15% | 20.9 | 13% | 8% |
| realm | 20.9 | 14% | 24.3 | 15% | -14% |
| others | 24.5 | 16% | 20.2 | 13% | twenty two% |
| total | 151.6 | 100% | 161.5 | 100% | -6% |
According to Canalys, Oppo and vivo achieved more positive performances thanks to more successful operations throughout India’s peaceful festive season. Offline His channel’s focus has avoided sharing its fate with other channels, as e-commerce has been hit hardest.
Analysts argue that 2023 will be a slow-paced year due to the deepening global economic crisis, but the Indian market will return to growth in 2024.
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