Perhaps the biggest shocker of this year’s Oscar nominations, aside from the many snubs, was the inclusion of Andrea Riseborough in Best Actress. to Leslie.
The shock doesn’t come from the quality of the acting — Riseborough is a great actor — but rather the circumstances surrounding the nomination.
to LeslieRiseborough Plays a Lottery-Winning Single Mother was a low-budget independent film that grossed $27,000 at the box office. His distributor, Momentum Pictures, does not have the funds to start campaigning for his season of awards. Riseborough was also notably absent from the Oscar lead, including Golden Globe and Screen Actors Guild Award nominations.
So how did Andrea Riseborough get an Oscar nomination? to Leslie?
Riseborough’s nomination is the result of a word-of-mouth social media campaign by stars such as Gwyneth Paltrow and Edward Norton.
according to the timeline Vulture(opens in new window)Paltrow hosted the screening and posted about to Leslie(opens in new window) to her 8.2 million followers. Norton also tweeted about Riseborough’s performance.
Tweet may have been deleted
(opens in new tab)
(opens in new window)
number of celebrities(opens in new window) With supporters such as Susan Sarandon, Helen Hunt, Melanie Lynskey and Alan Cumming highlighting Riseborough’s performance doubled in the following days. Tweets about the film often included the phrase “a small movie with a huge heart.”(opens in new window) its promotion fair share(opens in new window) memetic(opens in new window) Speculation about adjusted phrasing.
Voting for the Academy Awards closed on January 17, just seven days after Riseborough’s social media push began in earnest. But the campaign clearly did its job. Riseborough is to Leslie (The film’s only nomination) After certainly the shortest and least conventional Oscar campaign in history.
to Leslie Available for rent or purchase on YouTube.(opens in new window) apple tv(opens in new window)prime video(opens in new window)more.
