Mayfield’s Rajeev Batra says finance professionals live and breathe spreadsheets. We sat down with him and Cube talking about his TechCrunch Live event featuring Christina Ross and Rajeev explaining how he sees Cube’s position in the market. Christina Ross co-founded the company in 2018 to provide a solution for her CFO who relies on spreadsheets but can benefit from modern data analysis, reporting and collaboration. Five years later, Cube is now a success and has raised over $45 million from her venture capital.
We hope you’ll join us for this TechCrunch Live event on February 8th at 11:30am PST / 2:30pm EST. Christina Ross learned early in Cube’s history that solutions must address where customers are. Cube’s solution is unique in the FP&A world in that it works alongside spreadsheets, rather than replacing them. This gives her a unique perspective on finding products that fit her market. Cube isn’t trying to force customers to abandon their current solutions.
Learn about Cube’s approach to customer acquisition and finding product-market fit, and why Christina’s favorite childhood toy was a cash register.
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questions to ask
- How did Cube acquire customers so quickly without developing a product yet?
- Cube has countless competitors.
- What are the best practices for selling to underserved markets?
- What personal qualities did Mayfield see in Christina Ross that spurred them to invest, and who is the right founder for Mayfield?
And ask questions!
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