London, UK and Orlando, USA (02/02/2023) – sports technology awardcalled the “Oscars of Sports Technology,” announced today NBC Sports NextTechnology and Innovation Division NBCSportswill be the presenting sponsor of the award’s first U.S. event on May 18 in New York City.
The Sports Technology Awards are recognized as an international mark of excellence and celebrate the best technology-driven innovations in sports around the world. The awards ceremony, which will move from London, England to New York City for the first time, will be renamed “The Sports Technology Awards 2023, announced in partnership with NBC Sports Next.”
NBC Sports Next is home to NBCUniversal’s digital applications and technology platform in sports, connecting more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries to golf, youth sports and recreational sports. We offer over 25 sports solution products to help you. industry. Leading brands within NBC Sports Next include GolfNow, a global online teetime platform and golf course technology provider. Digital golf membership and video streamer, GolfPass. SportsEngine, a youth sports team management platform.
“As a rapidly growing division within NBC Sports, we are committed to helping the sports we love to play, watch and experience continue to thrive and enrich our lives. “Recognition by the Sports Technology Awards is a testament to excellence, which is why we are excited to partner with the Awards and launch them for the first time in the United States.” I am excited.”
STA Group CEO Rebecca Hopkins added:th It’s the anniversary of The Sports Technology Awards and the first awards ceremony outside of London. We are proud to host the celebration in New York with such an exciting partner. We are pleased to work with a brand that has demonstrated a clear commitment to innovative technology in sports. NBC Sports is known and respected internationally and the work done through NBC Sports Next creates tangible value for the broader sports sector. ”
“Our tagline #onlyfortheinnovative summarizes our belief that the Sports Technology Awards were created for the people and brands behind world-class technology. Whether it’s keeping up with the exciting possibilities of technology or creating the myriad of tech-driven changes happening in sports every day.As a result, NBC Sports Next recognizes such visionaries. It is an ideal company to partner with and admire.”
Sports Technology Awards is owned and operated by. STA groupis a multifaceted sports technology business operating in the heart of global sports, whose mission is to identify, inform and celebrate the world’s leading sports technologies and the brands that employ them. That’s it.
For more information on The Awards and NBC Sports Next partnership, please visit: www.sportstechnologyawards.com
media contacts
Dan Singh | daniel@sportstechgroup.org | | +44 (0) 7973 824 415
Dan Higgins | NBC Sports Next | dan.higgins@nbcuni.com

About STA Group
The STA Group’s mission is to identify, inform and celebrate the world’s leading sports technology and the brands that employ it. This is done through the Sports Technology Awards, STA Startups, Sports Technology Annual Review, Sports Technology Power List, Sports Technology Global Directory, and Newsletter Access Innovations. The Group’s sponsorship partners include Capgemini, English Institute of Sport, Sportsradar and HOK.

About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and is home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for innovation in sports technology products, NBC Sports Next provides his over 30 million players, coaches, athletes, sports administrators and fans in 40 countries with his solution products for more than 25 sports, including: doing. golf nowis a leading online teetime marketplace and provider of golf course operating technology and services. golf path The ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and more. sport engineyouth sports clubs, leagues and team management platform. team unifyswimming team management services. go motionsports and fitness business software solutions. tournament machine, a tournament management solution for youth sports. NBC Sports Next is fueled by a mission to innovate in technology, create massive events, connect with sports fans through technology, and deliver the ultimate immersive experience.