For those who want to get their hands on the content they create, the number of platforms and formats means it’s not as simple as it once was.GlossAi is a startup aiming to use AI to automate processes. , the company’s approach of turning 30 minutes of content into endless short clips and posts may not be for everyone. $8 million seed round.
There are already a lot of automatic editing and cropping tools out there, from big names like Adobe and generative AI startups like QuickVid. It wouldn’t be accurate to say they’ve reached mainstream use (or perhaps even say they’re ready for it), but the idea is certainly in circulation.
Tel Aviv-based GlossAi stands out by achieving a kind of middle ground between purely generated and intelligent clipping of existing video. The problem they are trying to solve is the mass of webinars, presentations, and interviews that more or less disappear into the ether after being fully posted on YouTube and elsewhere.
Being able to split across multiple platforms and media formats, rather than just having the whole thing available on one platform, will help you achieve reach and increase the ROI of your production costs.
Consider a 30-minute interview between the CEO and the head of a partner organization. To be honest, not many people take the time to look at everything for no particular reason. As any producer knows, you can cut about 90% of your content to boost viewership. But if you look at it on your smartphone while lining up at the store, even a 3-minute video is fine!
GlossAi’s approach is to take that interview and not only create a highlight reel, but also include matching stock (or generated) images, blog posts extracted from the transcript, and ebooks or slide decks summarizing each part. Automatically generate 15 second snippets and more. Such as content on social channels. A snack, as some say.
Image credit: gloss eye
Of course, each can be adjusted with different lengths, voiced notes, and several other dials and levers. The company has a unique multimodal model, with a limited focus on “verbal content-rich” media, as opposed to Home His movies and more creative endeavors.
If it sounds like producers can carpet bomb the web with their content, we have bad news. they already do. It’s just more work with a lot of automation anyway.
As AI leaders point out, this sort of thing is becoming more and more common, and there are legitimate concerns that it will lead to more spam, etc., but it’s also a convenience for people who just want to do their job It is also a tool.
And just because a machine learning model is useful doesn’t mean it’s AI. As many have found with his ChatGPT and other tools, getting a rough his draft of what you want is a great way to start your own creative process. You may be an expert in repairing mechanical watches, but you may not be able to turn an hour-long video into something people can freely participate in.
Of course, many of our users are from companies that do a lot of internal presentations, training, process tutorials, and so on. Not every meeting has to be his TikTok, but sometimes it’s nice to get a deck version later.
The $8 million seed round was led by New Era Capital Partners, with participation from Guidestar Ventures, 97212 Ventures, MindCET Ventures, Ginossar Ventures, Maccabee Ventures, Rafi Gidron, Zipris Family and others.
