If you’ve been on Twitter over the past week or so, you’ve likely seen a highly viral tweet containing random links to Twitter Spaces, the platform’s voice chat room feature. If you’ve ever clicked on one of these Twitter Spaces links, you’ll likely find yourself in an upcoming pointless Twitter Spaces chat that has absolutely nothing to do with that tweet. Also, users don’t seem to have any intention of making their Twitter Spaces chats live.
So why are Twitter users doing this?
As with almost all of the weird and quirky trends Twitter users have been seeing since Elon Musk bought the company, the answer is simple. It’s the algorithm’s fault.
Twitter users are convinced that Twitter’s latest algorithmic changes that determine what appears in their feeds means the site specifically promotes Tweets containing Twitter Spaces links. Algorithms typically consider a variety of factors to determine what a platform recommends, but Twitter Spaces’ theory carries some weight.
lots of twitter user(opens in new tab) that is report(opens in new tab) Tweets containing these Twitter Spaces links are skyrocketing to the top of For You feeds. Your default Twitter feed contains Tweets and user recommendations along with posts from people you actually follow.
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I’ve noticed that my account also personally prioritizes tweets with Twitter Spaces links. In this week of his two(opens in new tab) another Tweet(opens in new tab) Received over 1 million likes from user @ykkswb. I discovered these tweets because they were one of the first Twitter posts I saw when I opened my Twitter feed. This user has about 37,000 followers. Most of their tweets get him only 1,000 likes from the hundreds. What’s the difference between @ykkswb’s viral Tweet and regular content? The two viral Tweets contain Twitter Spaces links.
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other user(opens in new tab) I was able to do replicate(opens in new tab) We also did a Twitter Spaces link hack to increase engagement.
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Last week, Twitter’s new owner Elon Musk said, locked his account To test another engagement hack that was circulating on the platform. Twitter users reported that their tweets were boosted by the algorithm simply by setting their accounts to private. helped identify issues with,” he tweeted.
So when you see Elon Musk tweeting a meme with a random Twitter Spaces link attached to it within days, you know why.
