Google’s ChatGPT rival Bard is coming to search results next month

Not to be outdone by Bing, Google will bring generative AI to search results next month.

At Google’s Live From Paris event on Wednesday, Google revealed new details about its conversational AI technology, Bard. ChatGPT-style competitor Bard was announced earlier this week. It’s the day before Microsoft announced an updated version of Bing powered by OpenAI’s artificial intelligence technology.

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Generative AI search in Google search results

Google showed a demo of its conversational AI technology in action.
Credit: Google

Prabhakar Raghavan, senior vice president of Google, demonstrated how to ask about the best constellations to look for while stargazing, displaying detailed conversational answers directly on the search page. “New generative AI capabilities can help [Google] Organize complex information, multiple perspectives and relevant insights. It allows us to quickly understand the big picture and explore it from different angles,” he said.

Most of this news was already covered by Google’s Bard launch on Monday, but we know a little more about how Bard will be used in Google Search. Since the launch of OpenAI’s ChatGPT, Google has struggled to keep up with the conversational AI technology that has taken the internet by storm and is used to power Bing’s search results. A brief section of the event (embedded with a map and a simple search function) felt like a last-minute addition, showing a seldom-seen vulnerability from the tech giant. After the event ended, the livestream recording was made private.

Google Livestream event indicating that it has been unlisted

Shortly after the livestream, the recording went private.
Credit: Google

Powered by a lightweight version of Google’s proprietary language model technology LaMDA, Bard, a chatbot, is already available to a select group of testers and will be available to developers, creators and businesses via an API next month.

Needless to say, the AI ​​race between Google and Microsoft is heating up.



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