Peacock will launch a new interactive experience later this month. Fans can livestream episodes with the show’s actors providing real-time reactions, commentary, and live Q&A.
The feature, called “Watch With,” is set to launch on February 24, a day after the second season premiere of Peacock’s “Fresh Prince of Bel-Air” reboot series “Bel-Air.” Viewers will be able to try out the new experience at 9:00 p.m. ET and catch the premiere of “Bel Air” with Maine, who plays Will on the show, her cast members Jabari, and Olly Shorotan, who plays her Banks and Carlton. increase.
When the user enters the live stream, they will see the split screen view. As the premiere episode plays on one side, you’ll see video overlays of Banks and Shorotan reacting to scenes, providing commentary, and answering questions. It also shows the viewer count how many fans are watching. Users can submit questions via social media using the hashtag #WatchWithPeacock.
The company previously touted “Bel-Air” as the most successful original show in the streaming service’s two-year history, breaking records for new subscribers, usage and premium tier upgrades. I’m here. In May 2022, the company announced that ‘Bel-Air’ had reached his eight million accounts. Peacock recently reported a total of 20 million paying subscribers.
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Other Peacock shows will eventually have a “Watch With” feature. For example, as a star featuring organizer and her two-time Olympian Johnny Weir, expand on the live song his contest “Eurovision.” Fans of “The Real Housewives Ultimate Girls Trip” can now enjoy commentary from Candiace Dillard Bassett and Marysol Patton. Peacock will announce more titles at a later date.
Some subscribers may have already seen the “Watch With” feature tested. Last year, Peacock tested a product beta for “The Real Housewives of Miami” alongside stars Larsa Pippen and Marisol Patton.
“After surpassing our audience projections, we are extremely encouraged by the initial testing of ‘Watch With’ as a way to super serve our fans in a live co-viewing experience. As we work to build the experience, we want to continue experimenting with in-product innovations that enhance the streaming experience and beat the cultural zeitgeist. ” .
This feature seems to be a step up from the typical “Watch Party” feature many streaming services offer to let family and friends watch their favorite shows together.
Netflix offered a similar experience last summer when it partnered with co-viewing platform Scener to let Stranger Things fans join a virtual watch party for the Season 4 finale. Did. Cast members David Harbour, Brett Gelman, Joseph Quinn and Jamie Campbell Bower joined the event for a live Q&A.
“Watch With” is Peacock’s newest interactive experience. The streaming service is also rolling out “Choose Your Reality,” an interactive storytelling feature. This allows Peacock Premium subscribers to delve deeper into selected scenes and view extended clips such as additional footage and interviews.
‘Choose Your Reality’ will kick off with Season 3 of ‘The Real Housewives Ultimate Girls Trip’, which premieres later this year.
Peacock may initiate these interactive features to make paid subscriptions more attractive to users. In the fourth quarter of 2022, the company revealed that losses continued to widen, reporting an adjusted EBITDA loss of $978 million. Peacock has also stopped offering a free tier to new customers, shifting its focus more towards premium services.
