Sling TV launches free ad-supported streaming TV service ‘Sling Freestream’ • TechCrunch

Sling TV today announced the launch of Sling Freestream, a free, ad-supported streaming TV service. It offers access to over 210 channels and over 41,000 on-demand movies and TV shows, including news, sports, crime, home improvement, cooking and more.

At launch, Sling Freestream will be available through the Sling TV app on all Roku devices. It’s also rolling out to LG, Samsung, and Vizio devices. In the coming months, his FAST service will launch on all Sling TV supported devices, including Fire TV devices, Apple TV and Xbox.

With Freestream, users can stream free channels like ABC News Live, Architectural Digest, CBS News, ESPN On Demand, VH1 I Love Reality, and shows like “Family Feud,” “Forensic Files,” and “Hell’s Kitchen.” can. titles such as Anthony Bourdain’s ‘A Cook’s Tour’ and ‘The Walking Dead Universe’.

Over the next few months, Sling Freestream will continue to expand its free content library, the company said in a statement. According to Sling TV, new features such as universal search, enhanced channel surfing, updated guide filters, and autoplay functionality will also be released in the future.

“Sling Freestream is a great new service that helps meet the evolving needs of consumers. Some people want to subscribe to the show, said Sling TV EVP and Sling TV President Gary Schanman in a statement.

Schanman is confident Sling Freestream will catch the eye of advertisers looking to expand their “reach to a wider streaming audience,” he said. “Sling Freestream provides a premium advertising experience that benefits both viewers and advertisers,” he added Schanman.

Launching a free, ad-supported streaming TV service is a smart move for the company as the streaming war continues to heat up. Even streaming giant Netflix is ​​turning to advertising to grow its business. Netflix and Warner Bros. Discovery have mentioned plans to launch their own FAST options in the future. According to nScreenMedia, the FAST industry will generate $4.1 billion in ad revenue for him and by 2023 he will reach 216 million monthly active users.

Last month, Schanman told TechCrunch in an interview at the Consumer Electronics Show that free content is a key part of the company’s streaming strategy. “Free is part of our thinking about how we think about engaging with our customers. I want a lifelong relationship. [free content is] It’s part of it,” he told us.

This isn’t the first time Sling TV has offered free content. Sling TV already offers a free tier called Sling Free, with over 150 free live channels and he over 40,000 on-demand titles.

The announcement of the new FAST service comes on the heels of Sling TV revealing it lost 77,000 subscribers in Q4 2022. amount of income. Sling TV recently increased prices for its live TV streaming service. It’s currently $40/month.

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