YouTube recently became the owner of exclusive streaming rights to the NFL Sunday Ticket. It’s reportedly sports his package that other tech giants Apple and Amazon have bid on. YouTube could charge a premium for his NFL Sunday Ticket, but it could offer a more affordable YouTube for viewers who want access to fewer games.
According to NFL chief media and business officer Brian Rolapp, the league is considering offering a “lighter” NFL Sunday Ticket on YouTube and YouTube TV that offers a specific number of games for a lower price. … apparently …
“We’re thinking about it too, but we haven’t made any decisions. Will we make a new product? Will we make a lightweight version? I don’t know if it’s going team by team, but can you get less games for less? , revealed in a podcast to New York Post’s Andrew Marchand and Sports Business Journal reporter John Owland.
Rolapp said one of the reasons the NFL signed a streaming deal with YouTube was to allow the league to make new changes to its Sunday Ticket product. “It’s been a long time since I’ve been streaming. I think there’s probably a lot of opportunity between ‘all you can eat’ and free TV.” I think there is a lot of room to explore there. “
YouTube was not able to comment to TechCrunch.
The NFL Sunday Ticket will launch on YouTube and YouTube TV later this year. The company confirmed that it’s available as an add-on he package for YouTube TV and as a standalone service for YouTube primetime channels. Notably, this is the first time that Sunday tickets are available à la carte for viewers.
No pricing details have been announced, but it will likely be expensive. NBC Sports reported that “a TV representative” estimated that an NFL fan would have to pay about $300 per season for his Sunday ticket. DirecTV charges customers $293.94 per season and $395.94 for his NFL Sunday Ticket Max package, which includes additional content.
According to The Wall Street Journal, YouTube has to pay around $2 billion per season for the rights. By the way, DirecTV paid him $1.5 billion.
During Alphabet’s fourth-quarter earnings call, Google chief business officer Phillipp Schindler mentioned plans to launch a YouTube TV feature that would allow viewers to watch on multiple screens at once. He added that YouTube TV customers will be able to take advantage of new features unique to the Sunday Ticket experience, such as comments, chat and polls.
Updated 2/10/2023 3:55 PM to correct DirecTV pricing.
