Tesla is featured in its own Super Bowl ad!
On the contrary, the 30-second spot actually came from one of the company’s biggest critics, commercial(opens in new tab) seeks to ban Tesla’s fully self-driving cars from public roads.
The ad was created by dawn project(opens in new tab)is an organization founded by tech entrepreneur Dan O’Dowd whose goal is to “make computers safe for humanity.” O’Dowd and his group have had their sights set on Elon Musk’s Tesla for some time now. Already invested millions of dollars(opens in new tab) It’s spending a few bucks trying to ban the company’s fully self-driving capabilities from the roads.
In Dawn Project’s Super Bowl ad, Tesla’s self-driving feature featured numerous clips of a child-sized dummy crossing the street, ignoring road signs, and going into the wrong lane without stopping. I am taking it up. Super Bowl ads will air not only in Washington, DC, but also in other metropolitan areas such as Austin, Texas and Atlanta, Georgia.
Tesla doesn’t advertise in the traditional way, so it doesn’t typically air TV spots. As a result, O’Dowd’s Super Bowl ad highlighting the flaws in the company’s cars could be the first real impression of Tesla for many.(opens in new tab) in advertising analytics.
Anti-Tesla Super Bowl ads may not be EV makers’ biggest concern
But a Super Bowl ad that shows Tesla’s grave flaws to hundreds of millions of potential consumers may not be the worst of EV car companies’ concerns.
The U.S. Department of Justice is currently probing(opens in new tab) Tesla over autopilot and fully autonomous driving features. Experts believe the DOJ may be investigating safety issues and claims that Tesla’s cars can drive themselves when they can’t.
In addition to the Department of Justice, Tesla is also being investigated by the National Highway Traffic Safety Administration for its Autopilot and fully self-driving capabilities. NHTSA is the agency that has the authority to block Tesla from rolling out these features on public roads. In Dawn Project’s Super Bowl ad, the organization appeals to his NHTSA to take action.
Musk may or may not be happy with Tesla-targeted Super Bowl ads, but there’s probably a bright side.Advertiser reportedly(opens in new tab) We donated $7 million just to represent our brand in one 30-second commercial during The Big Game. Tesla didn’t have to spend a dime.
