Latest report from counterpoint research estimates the mixed bill of materials (BoM) for the baseline 128GB iPhone 14 Pro Max at an average of $464. This figure is only 3.7% higher than the iPhone 13 Pro Max’s BoM, where the new Apple-designed chipset, AOD display, and 48MP main camera are marked as the main cost drivers.
The mmWave model for the US market is priced at $474, while the sub-6Ghz version sold in other markets is priced at $454. For reference, the 128GB iPhone 14 Pro Max has a US suggested retail price of $1,099.
iPhone 14 Pro Max BoM Share vs 13 Pro Max
A detailed component price breakdown estimates that Apple is spending $11 more on the Apple A16 Bionic chipset compared to its predecessor, pushing component costs to 20% of the overall BoM price.14 Pro With Max’s AOD capabilities, the new display boasts a 1% increase in BoM compared to the 13 Pro Max. Elsewhere, the 48MP main camera and accompanying modules have raised the price of the new phone by an estimated $6.30.
The cellular connectivity components of the new iPhone 14 Pro Max will cost about 13% less than the 13 Pro Max. Apple’s self-designed components within the iPhone 14 Pro Max, including touch controls, connectivity, audio and power management circuitry, account for a large share of the phone’s BoM cost. estimated to account for about 22% of the BoM in
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