French DJ and music producer David Guetta discovered an AI tool and thought it would be fun to use an unauthorized deepfake of Eminem’s voice to spice up a large crowd at a live show. It looks good, but it raises legal and ethical issues.
In a tweet last week, Guetta showed the live performance moment in question and explained how she did it. Perhaps he used ChatGPT or something to write the lyrics, Uberduck or he used another service like FakeYou to turn the lyrics into soundbites.
“Brother Eminem,” says Guetta. “I made one as a joke, but it worked incredibly well! I found a website about AI. Basically you can write lyrics in the style of any artist you like. Eminem about future rave Style poetry,” and went to another AI website that could recreate the voice.
he then keep saying “Obviously, we have no intention of releasing this commercially. Guetta’s use of someone else’s voice impersonation in a live concert in front of thousands of paying customers is not commercially viable. It’s a little strange that he doesn’t see it as a valid use case, especially since it doesn’t look like he told people on the show that Eminem actually endorses his “future rave” movement. It’s not.
As far as we know, Eminem has yet to show any reaction. The rap snippet produced here happens to be particularly sickening, with a fake Eminem simply saying, “This is the rave sound of the future/I’m awesome and underground.” The two of you may know each other well.
But regardless of how Eminem and his legal team feel about this, it is emblematic of a serious problem that is beginning to affect the public and celebrity entertainers.
The law has yet to catch up with the explosive advances in the AI and deepfake fields. According to most of the laws that exist, new york times, focuses on deepfake porn and the use of this technology to impersonate politicians. China has just enacted legislation requiring deepfakes to both be clearly marked with a watermark or digital signature and to obtain the explicit consent of the subject. The United States has yet to vote on legislation requiring identifying labels for watermarks and deepfakes.
The audio samples here were clearly not made by Eminem, but by an algorithm that captured hours of Eminem’s real-life performances. Without all the copyrighted data to “train”, it would have been impossible to produce a fake. would have been obliged to pay
However, at the moment there seems to be no way in the law to deal with this sort of thing. Guetta doesn’t seem to be breaking any laws. That means any young music producer with a laptop, DAW, and internet connection can now feature a fake Eminem in their tracks. You can make him, or any other celebrity whose voice has been cloned, say whatever you want. You can get him to endorse a product he’s never heard of, or endorse an opinion he rarely holds. Apparently, we can do this under the full protection of current US copyright law.
Akhil Satheesh wrote in a 2022 blog post for the University of Richmond: Journal of Law and Technology“But since these laws do not discriminate based on the intent of the creator, they can allow maliciously-made deepfakes to be classified as parodies, and even protect them as parodies. ”
sauce: David Guetta (Twitter)
