What do Cardi B, Tesla, former Trump White House Communications Director Anthony Scaramucci and MSNBC host Ali Velshi have in common?
they are all former Subscribers to Twitter Blue, Twitter’s paid subscription plan, were recently revamped by owner and CEO Elon Musk. Yes, even Tesla, whose CEO is also Musk, seems to have unsubscribed.
Twitter is all Elon Musk because Elon Musk wanted more Elon Musk on Twitter
New Twitter Blue subscriber data release(opens in new tab) Online researcher Travis Brown, just two months after Twitter, highlights: resumed It looks like subscription numbers are already starting to plateau at the paid Twitter Blue tier of the platform.
moreover, new report(opens in new tab) According to Gizmodo journalist Steven Monacelli, a large number of Twitter Blue verified users have unsubscribed from the platform, but have highlighted that they still have an active blue check mark on their accounts. Some of these users Monacelli spoke with canceled their subscriptions months ago, but their accounts are still marked as Twitter Blue subscriptions, even though they haven’t paid.
As Brown confirmed to me, these free Twitter Blue users are tracked as subscribers via the Twitter API researchers use to monitor their subscription data. Brown noticed that some of the users reported in the Gizmodo article were among those who ended up unsubscribed in the latest data. Monacelli also confirmed that some of the users he spoke to still have his Blue badge on Twitter, even after his report and his Brown’s latest data went public. increase.
According to Brown’s February 12 data release, 26,319 Twitter users have opted out or been removed from the paid Twitter Blue plan in the past week. Among these unregistered users are his Twitter users who are prominent such as the aforementioned rapper Cardi B. This is also the first time Twitter Blue has experienced a decline in subscribers as far as public tracking of this data is concerned.
Brown told me there are some caveats to this tracking data. We may remove active Twitter Blue users to see if they have changed their display name. These users will usually appear again as Twitter Blue subscribers. Additionally, the only way for third parties to track Twitter Blue subscriptions is through Twitter’s public APIs, which may miss out on new subscribers.
Additionally, some Twitter Blue users actually unsubscribed weeks or months before they were actually deleted, so cancellations may not count until some time later, Gizmodo reports. I know. That said, the latest internal Twitter Blue subscriber data is report(opens in new tab) In The Information, Brown’s estimate is very close(opens in new tab).
so how many pay Are Twitter Blue subscribers actually on Twitter? report(opens in new tab) A study by The Information estimated that Twitter had 180,000 Twitter Blue subscribers in the United States as of mid-January, with a total of 290,000 subscribers worldwide.
In 2021, the year before Musk acquired the company, Twitter generated more than $5 billion in revenue.advertising revenue made up(opens in new tab) Over 90% of that amount. Half of Twitter’s top advertisers since the Musk takeover Stop Run ads on the platform. Musk is his version of twitter blue We envision a subscription-based model to help compensate for these losses.
Based on the latest internal data, Twitter makes less than $28 million in annual revenue — if all 290,000 Twitter Blue subscribers were actually paying, we now know that’s not the case.
