Google has officially started rolling out the beta of the Privacy Sandbox feature on a limited number of Android 13 devices.
premiere The 2020 Privacy Sandbox is an initiative designed to limit the sharing of user data and the impact of cross-app identifiers in digital advertising.
“Over the past year, we have worked closely with the industry to gather feedback and begin testing these new technologies,” Google wrote in a blog post on Tuesday.
“Today, we enter the next phase of this initiative, rolling out the first beta of Android’s privacy sandbox to targeted devices. You will be able to experience and evaluate
From a technical standpoint, Privacy Sandbox Beta offers a new identifier-free API that allows you to track user activity across apps and websites. For now, it’s up to individual apps to participate in the beta, use APIs to display relevant ads, and measure effectiveness for their customers.
On the other hand, users[設定]of[プライバシー サンドボックス]You can control your participation in the beta by going to the section.
“For example, you can see that Android has inferred that you’re interested in topics such as movies or the outdoors. You can block topics that don’t interest you. And if you change your mind about participating in the beta,[設定]can be turned off or back on with . blog post.
Google also revealed that it collected feedback from hundreds of companies on design suggestions and developer previews before releasing the privacy sandbox beta. The list includes Samsung, OnePlus, Vivo, and more.
“Evolving digital advertising to enhance user privacy by moving away from reliance on cross-app tracking is critical to the future of our thriving mobile ecosystem,” Google wrote. “We will work closely with developers, marketers and regulators on this journey.”
The new feature is coming weeks after the company’s Fi arm reported a violation Connected to a third party system.
