Just a year ago, Qualcomm partnered with the Ferrari F1 team, but this year’s Ferrari car unveiled yesterday did not have the chipmaker’s logo. The explanation came today as Mercedes-AMG Petronas F1 unveiled its own 2023 car and confirmed that Qualcomm is now one of its partners.
This partnership aims to provide unique online and offline experiences. We hope Qualcomm is preparing his VR or non-VR racing experience immersive involving the Mercedes-AMG Petronas F1 team.
Mercedes AMG F1 W14 E PERFORMANCE car
In addition, the technology company will help F1 teams establish state-of-the-art smart spaces on their UK campuses using all of Qualcomm’s technology. In this regard, Don McGuire, his SVP and CMO at Quacomm, said:
Snapdragon offers the best experience and partners are best in class. The Mercedes-AMG Petronas Formula One Team is Formula One’s most technologically advanced team and the ideal partner for the Snapdragon brand. By bringing Snapdragon to fans around the world, we are committed to reimagining the fan experience.
Qualcomm’s partnership extends beyond the Mercedes-AMG F1 W14 E performance car. The company’s logo can be found on the driver’s racing suit, on the clothing of senior personnel, and even on the Mercedes garage.
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