Facebook’s parent company Meta has launched a monthly subscription service called Meta Verified. This allows individuals to “verify” their identity on her Instagram and Marquee Facebook services, get the much-anticipated blue check her mark on social platforms, and access some services. Other features branch out into new revenue channels with various successes from smaller rival Twitter.
The subscription service, which is rolling out first in New Zealand and Australia this week, will cost $11.99 per month on the web and $14.99 per month on Apple’s iOS. (The company has not said when he will be able to purchase services from the Android app.) Meta Verified will allow users to verify their identity using her government-issued ID card. increase. The subscription service Improved anti-spoofing and direct access to customer support.
Meta co-founder and CEO Mark Zuckerberg said in a Facebook post: The subscription service will be launched “soon in more countries,” although I won’t go into details. “This new feature is designed to improve reliability and security across our services,” he wrote.
Sunday’s announcement comes months after Elon Musk revamped Twitter’s subscription service, Twitter Blue, with a range of additional features, including blue check marks. Twitter has expanded Twitter Blue to more than a dozen of his markets in recent months, including India and Indonesia.
Musk is betting on turning the subscription service into a major source of revenue for Twitter. He bought it last month for $44 billion, of which he borrowed $13 billion from banks. Musk has to pay over $1 billion in interest annually.
Meta, whose share price has recovered in recent weeks, is also reeling from the harsh market reaction to its metaverse vision. The company, which laid off about 11,000 employees in the past two months, has pledged to cut spending on its Metaverse ambitions. Reportedly planning another layoff round soon.
