Meta seems to be moving towards a paid model as the company rolls out a new Meta Verified service.(opens in new tab).
The news came after the company sent a premature message(opens in new tab) It is reportedly announcing new business services for Instagram users, including a monthly paid service to verify their identities, giving account holders the coveted blue badge, and monitoring impersonation sites.
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Shortly thereafter, CEO Mark Zuckerberg himself posted the official news to his followers on the new Meta broadcast channel.
We will begin rolling out Meta Verified this week. It’s a subscription service that allows you to verify your account with your government ID, get a blue badge, get extra impersonation protection against impersonated accounts, and get direct access to customer support. This new feature improves the reliability and security of the service as a whole.
Credit: Mark Zuckerberg / Instagram
To sign up for meta-verification, users must meet the “minimum activity requirements”, must be at least 18 years of age, and submit government identification that matches the information in their Instagram or Facebook account .As the Barge(opens in new tab) Paying for Meta Verified reportedly gives you access to exclusive content like reels and story stickers, as well as 100 free Facebook stars each month. Stars can be used to virtually tip other creators.
The service bears striking resemblance to the controversial Twitter Blue debuted by CEO Elon Musk to the ire of Twitter users and official accounts. However, Meta argues that the paid model is different and is an addition to the current account services across the platform that does not touch on current verified accounts that meet current “noticeability and authenticity” requirements.
At the same time, Meta has added additional services that appear to be ushering in a new creator-forward era for social platforms, such as Instagram’s broadcast channel and Facebook’s new content moderation tools for creators who want more control over their pages. kept clarifying.
The Meta Verified service starts at $11.99/month for desktop users and $14.99/month for iOS, and will roll out to users in Australia and New Zealand first.
