Beware of Google, Bing and ChatGPT. Spotify is the latest technology company to announce big new AI capabilities. It’s something else entirely. I’m AI DJ.
Using a combination of personalization technology, generative AI, and AI voices, DJs are now available to premium users in the US and Canada. To use Spotify’s AI DJ, open the app and select the “Music” tab. Then tap anywhere on the DJ card (the big blue square). Tap the circular icon in the bottom right corner to switch the theme of the music the DJ is playing.
When you first open the DJ feature, DJ X introduces himself in a hyper-realistic human voice, then plays a song selected by an algorithm based on previous listening. Think of this as Spotify’s Discovery playlist with a twist. But now you don’t have to choose which one to listen to, AI voices add commentary curated by Spotify’s music experts.
Spotify Is Here To Analyze Your Relationship Compatibility
X is named after Xavier Jernigan, head of cultural partnerships and Spotify host. Jernigan worked with the team to help the DJ express his vocabulary and speech patterns as accurately as possible. The results were astonishing. People like me who get dizzy when listening to music might be surprised at the frequent interruptions from this inhuman DJ.
The tagline for this new feature is “Spotify does the rest”. The DJ then cycles through a collection of short songs on various themes, balancing familiar and new music. These mini-him playlists are based on your own ‘Recently Listened’, ‘Editor’s Picks’, ‘Reflections’, ‘Recommended for You’ and ‘Your Past’. Songs tend to be organized by genre and mood. DJs usually add commentary on songs that aren’t already in your rotation, but X can’t match the excitement and analysis you’d get from a music-savvy friend or a good radio DJ.
For example, after I pressed the DJ button to change the music, X said: Calvin Harris’ song “This Is What You Came For” features Rihanna. It was a big hit when it was released in 2016 and is still popular today. ”
First of all, shouldn’t Spotify’s algorithm recognize that I (and just about everyone else) know the song? And what’s the context of that? If AI were truly personalized to me, it would mention that Taylor Swift wrote it.
The simple commentary is created by generative AI, by Spotify’s music experts who are part of the AI-curated Writers Room. The text-to-speech system Spotify used to create his DJ was developed by his AI voice company, Sonantic, which he acquired this summer.(opens in new tab).
Credits: Spotify / MashableEdit
A Spotify spokesperson told Mashable that research from the company has found that users are more likely to listen to something new when they receive comments. Maybe they’re still working out the kinks about what that commentary should actually be.
Perhaps the creepiest part of being a DJ is your past tunes. X is keen on preying on nostalgia and, according to a spokesperson, “providing memories”. Reminds me of old songs though. For example, X set the scene for some of the major pop culture moments that happened in his 2019, followed by forgotten top stories of the year, including Goldlink’s “Harside Story” and Mac Miller’s “2009.” Playing the song back to back brought me back to ecstasy. and the decline of universities.
Overall, I found the constant shift in musical moods to be depleting, and the X picks felt like songs from Simon Farintosh’s album Aphex Twin for Guitar (why am I Do you think you want an acoustic version of electronic music?) I wondered how personalized it really was.
We’ve long relied on algorithms to cut through vast amounts of content, but thanks to DJs, we’re very cautious about letting AI do what we love and do every day. became. call me obsolete But I want to be deliberate about what I listen to and discover music organically.
