right now It’s been a few months since OpenAI’s ChatGPT exploded into the public eye, but we feel our news feeds will never be the same again.
Whether it’s a news headline about an AI startup securing a major funding round or a Twitter thread about how you’re doing, should do it If you use ChatGPT, the AI news cycle is right here. Sorry web3, you got 15 minutes of fame.
From the all-out outrage sparked by the FTX debacle to ChatGPT’s red flag at Google HQ, it’s a sudden and even shocking shift in the tech news cycle. Cryptography publication Decrypt pointed out that the focus has not just shifted to the media.
In this environment, there is a temptation for technology start-ups to quickly slap the terms “AI” or “machine learning” wherever they apply loosely, and to increase the newsworthiness of a particular announcement or market insight. prize.
Actually, it may not be a bad idea. In fact, it’s a big chance to miss.
If AI-related coverage allows a new and unknown brand to be featured in targeted publications today, it could help get that brand pitch in front of potential investors in the future.
Clearly, an AI article would be relatively easy to grab the reporter’s attention in this situation. That said, as reporters’ inboxes are flooded with similar pitches, the need for differentiated messaging within the AI industry will greatly increase.
The question is whether tech startups should shift their PR messages to AI-related topics. Such an approach is given to startups that are really focused on AI. But for the company where AI was number four on the list of proof points, machine learning capabilities should be part of the main hook of the announcement.
But what if we’re not an AI startup?
Startups less AI-related may fear being accused of being “on the bandwagon” if they join the discussion. You might think that startups should avoid this topic entirely unless they are serious AI companies. The logic is that PR messages stick to your company’s core technology and brand mission, prioritizing the long-term benefits of clear positioning.
