Brace yourself: Spotify is following in the footsteps of all other social media companies by pivoting to video. At the company’s annual Stream On event on Wednesday, it unveiled a new Home he feed that prominently displays videos in addition to songs, podcasts and audiobook snippets.
The new feed begins rolling out today, March 8th, and will be expanded to more users in the coming weeks and months. Your Music and Podcasts & Shows feeds will no longer be a set of albums or podcast covers side by side. Instead, you’ll see a vertical feed similar to TikTok or Instagram, with content previews playing alongside creator-made videos that take up the entire screen. , there are previews and videos.
Spotify is trying to be a little different.
Credit: Spotify
Spotify’s updates aim to help users discover more content on the platform. The idea is for the user to scroll through the feed to view snippets of content and save them for later. But these changes seem to miss what people really enjoy about this app: all the music he likes in one place.
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People don’t open Spotify to watch videos of their favorite artists anymore, but the company is trying to change that. We want to be a one-stop-shop for content. These updates are another example of how social media platforms try to incorporate video-first content in ways that can compromise the user experience.
The new feed was announced at Spotify’s second Stream On event, along with the expansion of video podcasts (the kind of podcast that’s currently flourishing on YouTube) and a partnership with Patreon.
These updates come a few weeks after Spotify launched AI DJ, which recommends music to users. Spotify’s discovery playlists are built in so you don’t have to choose them yourself.
Spotify continues its mission to be the only place to listen to all music everything.