In the wave of Spotify announcements coming out of today’s Spotify Stream On event, the company shared some exciting news with podcast listeners, especially Batman fans. Spotify is launching a new podcast series, Riddler: Secrets in the Dark, starring comedian actor Hassan Minhaj as The Riddler.
As part of Spotify’s exclusive multi-year partnership with DC and Warner Bros., ‘The Riddler: Secrets in the Dark’ will premiere later this year, with Minhaj returning to the role of supervillain. . Minhaj appeared on his 2022 Spotify podcast, “Batman Unveiled,” with Winston Duke as Dark His Knight. Batman/Bruce Wayne will also appear in the new podcast series alongside Barbara Gordon and Alfred.
“The Riddler: Secrets in the Dark” is a scripted “Batman” spin-off series about the unexpected duo, Riddler and Batman, defeating another villain plaguing the streets of Gotham City.
“Viewers will return to Gotham City with me, leaving behind clues and puzzles and spotlighting my favorite character, the Riddler,” Minhaj said in the announcement video.
“Batman Unbured” premiered on the audio streaming service in May 2022 and climbed Spotify’s top podcast charts. At one point, it even took the crown from “The Joe Rogan Experience,” which was the #1 podcast in the world on Spotify in 2022, despite its controversial host.
Additionally, Spotify recently released “Harley Quinn and The Joker: Sound Mind.” It was also a big hit with fans, reaching the top of the charts in six markets, the company said.
As Spotify bets on original programming to boost its overall podcast strategy, the DC podcast is certainly a smart move, especially a podcast of recognizable characters from the Batman franchise that we live in. likely to work well in this IP-driven world where
Speaking of recognizable voices, Spotify today announced an exclusive video partnership with popular YouTuber Markiplier (Mark Fischbach), who has 34.5 million subscribers and nearly 19 billion+ views. With this partnership, Markiplier has created both “Distractible” and “Go! My Favorite Sports Team.”
“We love the world of audio and still aim to deliver the best aural experience, but by bringing our faces into the mix, we bring a never-before-seen dimension to your listening experience. Imagine if you could smell the movies… Who knows what the future will bring?” said Markiplier in a hilarious and thought-provoking statement.
Now, Spotify users can not only listen to him, but also watch Markiplier’s videos alongside Markiplier’s content creator friends Wade Barnes and Bob Muysken.
Another podcast getting a video treatment is Forbidden Fruit, starring actresses Julia Foxx and Niki Takesh, returning for a second season on March 17th. Led a podcast.
According to Spotify, there are over 70,000 video creators on the platform. In April 2022, Spotify enabled creators to publish video podcasts in the US, Canada, New Zealand, Australia and the UK.
Separately, the company revealed that “The Comment Section,” hosted by TikTok star Drew Afualo, will move exclusively to Spotify on April 5.
At today’s event, Spotify announced a new set of podcaster tools. This includes his redesigned Podcasters dashboard, which includes Anchor integration, and the launch of a new feature, Autoplay Podcasts. Additionally, the company has partnered with his Patreon to allow users to listen to his Patreon content on Spotify.
