Listen, TikTok is great, but not all Must be TikTok. Here is Spotify.
As covered by Mashable’s Elena Cavender, Spotify is rolling out a new home feed. It features a small fragment of vertical video that takes up the entire screen. It’s basically TikTok’s version of her FYP. Spotify’s new feature has caused many people to ask a very simple thing. why?
Spotify is a music streaming app and a very popular app. Is there really demand for it to transform into TikTok? Who wants to open the app and endlessly scroll through snippets of music videos and podcasts? Or do you want to listen to music in a convenient way?
Many people openly questioned Spotify’s decision online.
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Spotify, by most metrics, in addition to actually making money in the hands of artists(opens in new tab) — is a beloved and popular music streaming app. At the end of each year, people go crazy to share their listening habits on Spotify.the taste of music So It’s personal and Spotify has done a good job of giving people the music they love. I guess you could argue that the new feed is meant to keep people more engaged and easier to discover new music. But Spotify’s algorithm is already good at suggesting songs. This feels like a pivot to video. It’s a way to get more attention to the app, and a way to fight TikTok, which dominates the music industry.
Of course, other apps like Instagram have tried to fight TikTok, but to no avail. TikTok’s algorithm is pretty hard to imitate. There was no call for his FYP for the Spotify version. Still, you will get it.
