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Enterprise cloud spending is on track, but large companies are looking at vendor consolidation. This makes cloud marketplaces an increasingly important sales channel for B2B startups. — Anna
Beyond the Good News: Headwinds for Early-Stage Enterprise Startups
Battery Ventures’ State of Cloud Software Spending report contained good news for startups looking to sell software to enterprise clients. Contrary to the pessimistic claims, “reports about the death of corporate technology spending have been greatly exaggerated,” VC said.
Our own Alex Wilhelm dug into these findings on The Exchange earlier this week and confirmed the good news: the sky hasn’t fallen on cloud software spending. However, the wind is blowing against startups because money is no longer flowing freely as it used to.
