Microsoft is making big moves in the field of generative AI, but Google is fighting back.
On Tuesday, the tech giant announced(opens in new tab) Google Workspace’s new AI capabilities rival Microsoft’s new AI-powered Bing and Edge chat capabilities. Soon you will be able to use AI to generate text directly within Gmail and Google Docs. Google started with Gmail and Docs, but plans to extend these features to Slides, Sheets, Meet, and Chat.
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A demo of the feature working in Google Docs shows a button with a star-shaped pen icon at the top of the document that says ‘Help me write’. With the click of a button, you can ask the tool to generate a draft of something (in this case, a job description for a regional sales rep). The tool then generates a job description within the document that you can review, edit, and adjust tones.
Similarly, in Gmail, tap the icon at the bottom of a draft to generate a draft or, if you’ve already written something in a draft, ask for text refinement, shortening, bullets, and tone adjustments. can. According to the announcement, Google plans to roll out these features to a “limited set of trusted testers” in the coming weeks.
Since OpenAI released the latest version of ChatGPT and then partnered with Microsoft to bring OpenAI’s generative AI technology to Bing and Edge, Google has been in the awkward position of having to catch up. The popularity of ChatGPT has led Google to “code red(opens in new tab),” and hastily launched its own ChatGPT-esque chatbot called Bard. Bard was then called out for its inaccuracies, and its stock price plummeted. , combined with an internal report from an employee, made Google look… ridiculously vulnerable.
But while Microsoft’s new toy is currently in the spotlight, Google’s announcement serves as a reminder that it remains a major contender in the AI arms race despite some setbacks. According to the announcement, 3 billion people use Google Workspace. So soon 3 billion people will be using Google’s AI capabilities in Gmail and Docs.
Microsoft may have been the first to market with generative AI built into a flagship product from a major tech brand, but the market belongs to Google.
