YouTube TV jumps in price again—it’s now $72.99 per month

The YouTube TV logo seen on the sidelines of a Major League Soccer game.

YouTube TV prices are jumping again. The cable TV replacement service started at $35 in 2017, increased to $40 in 2018, $50 in 2019, and $65 in 2020, bringing the monthly rate to $72.99. became. This is cable TV replacement at cable TV prices.

announced by youtube on Twitter, “The cost of content is rising, and as we continue to invest in the quality of our service, we are adjusting our monthly costs.” Does it mean a large NFL Sunday Ticket deal? Google will probably charge individual users $300 a year for its new NFL package, but the service is typically a loss-making endeavor even with a huge annual bill, so YouTube TV’s pricing for non-subscribers Raising the has some economic implications.

The good news is that YouTube’s announcement isn’t just about price increases. That $72.99/month only got you HD service, and an upgrade to 4K resolution was previously available for an extra $19.99/month. 4K addon is in progress under Priced at $9.99/month, your monthly bill will actually be $2 less if you’ve subscribed to 4K all along.

Google has been on a cost-cutting mission lately, killing off a number of niche products, closing research departments, and putting pressure on its workforce. The company is also raising prices for some subscription services. Google Workspace business account costs jumped 20% earlier this week, while YouTube Premium Family plans jumped 27% in October. Other subscriptions we’re looking at are the one-time YouTube Premium subscription and Google One’s monthly subscription, which gives users more cloud storage. Will everything go up in price?

Google says the price increase will take effect immediately for new subscribers, but existing users’ bills will change starting April 18. According to YouTube TV’s Twitter account, if you’re not happy with the price increase, you can always cancel your account here.



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