Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the US for a monthly fee. Meta Verified costs $11.99/month on web and $14.99/month on mobile.
“Meta Verified rolls out in the US today,” Zuckerberg said on Instagram’s Meta Channel on Friday. “Get badges, proactive impersonation protection, and direct access to customer support.”
Join the waitlist and sign up for our subscription service online today. In addition to the monthly fee, you must be at least 18 years of age. Before your Meta Verified subscription is approved, you must complete a verification process and provide government-issued photo ID to confirm your identity. Two-factor authentication is also required. Meta-verified subscribers may not change their profile name, photo, username, or date of birth unless they intend to complete the verification process again.
Meta Verified comes with exclusive stickers for Facebook and Instagram Stories and Facebook Reels, and with 100 Stars per month on Facebook, you can show your support for other creators.
Image credit: meta
Meta told TechCrunch in an email that it had “positive results” from initial testing in Australia and New Zealand, reflecting some of the early feedback from subscribers. A Meta Verified subscription to includes improved visibility and reach in search, comments, and recommendations. Meta has heard feedback from users that the service is confusing, so the company plans to investigate the service further before considering expanding beyond Australia and New Zealand.
Zuckerberg borrows from Elon Musk’s playbook to offer a new Meta Verified service. After the Tesla CEO acquired his Twitter last fall, the social network debuted $8 per month paid authentication through his revamped Blue subscription service. However, unlike Twitter’s playbook, users who are already authenticated on Instagram and Facebook do not have to pay for authentication. Musk has promised to do away with traditional verification badges, but he hasn’t done so yet.
The blue checkmark is a coveted symbol on social media platforms, as it was previously only available to celebrities such as politicians, actors, musicians, athletes and journalists. Musk objected to this idea, arguing that the blue checkmark should be open to everyone.
Since its inception, Meta has opted not to charge customers for most of its services, but it’s clear things are changing. It’s worth noting that Meta and Twitter aren’t the only companies to introduce subscription services. Snap launched its own subscription service last year, turning 2.5 million users into paying customers.
To start meta-verification, go to your Instagram or Facebook settings and click[アカウント センター]must be clicked. If the subscription service is available for your account, you’ll see “Meta Verified available” below your name and profile picture. Next, you will need to select a payment method for your monthly plan and complete the verification process.
