Over the weekend, screenshots leaked from Emma Chamberlain’s personal website. Multiple hyphens (fashion plates, coffee connoisseurs, YouTube creators, podcasters… the list goes on) claimed they were asking for $10,000 in “personal thank you notes… via Instagram DM.”
The screenshots shared on Twitter and Reddit were widely ridiculed for their ridiculousness, with most citing the price and the option to pay for the listing in $902 installments via ShopPay.
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The Kossack Company, the company that sells Chamberlain merch, posted this statement to shopemmachamberlain.com this afternoon.(opens in new tab)they asked Mashable to print the whole:
“There was a false and inaccurate claim that Emma Chamberlain was offering DMs in exchange for $10,000. As background in 2018, Kossacks (Emma’s merch company) allegedly sold Emma’s money without her knowledge.” They were testing a future rewards program related to collectibles.In testing, they found that these rewards ideas were not intended to be sold or rewarded and were simply intended to be used for internal testing purposes. The data was activated, crawled by Google’s SEO indexing system, and then discovered by individuals who began spreading false information in the press. There was no sale or planned purchase. Test program This is another reason Emma didn’t know this. The internet is prone to creating sensational false stories Yes, I wanted to give the truth straight from the source.
The site is currently down for internal review. ”
The website was still up over the weekend, but Reddit users(opens in new tab) Pointed out that the $10,000 list is not accessible from the website home page and can only be accessed via the direct link “shopemmachamberlain.com/products/personal-thank-you-note-from-emma-in-instagram-dm”. bottom.(opens in new tab)
another(opens in new tab) user(opens in new tab) pointed out that the listing could be added to the shopping cart and a tax of $1,025 would be charged at checkout.
The listing is based on at least December 4, 2022, when a Twitter user wrote, “Why Emma Chamberlain’s merchandise website has a ‘personalized thank you note’ via instagram dm listed for $10,000 ” seems to have existed since it was written.
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Mashable reached out to the original poster of the screenshot to discuss how to access it, but has yet to receive a reply.
This is a developing story.
