The new ChatGPT plugin turns your favorite AI chatbot into a travel agent or personal assistant.
On Thursday, OpenAI shared(opens in new tab) So, we are gradually rolling out the ChatGPT plugin. Expedia(opens in new tab) and kayak(opens in new tab) Instacart, not just for non-travel related sites(opens in new tab), Klarna(opens in new tab)and OpenTable(opens in new tab)According to the announcement, OpenAI will use the plugin to “study real-world use, impact, safety and coordination challenges” to explore ChatGPT use cases.
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Expedia Group (the group that owns Hotels.com)(opens in new tab), VRBO, Travelocity, Hotwire, Orbitz) and Kayak plugins allow travelers to talk to ChatGPT about travel information collected from sites. Travelers can use the plugin to plan all aspects of their trip including flights, hotels, car rentals, activities, and more. According to OpenAI, the ChatGPT plugin will initially be available only to ChatGPT Plus users, but will gradually roll out wider access “over time.”
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The plugin works within the existing ChatGPT platform. “By simply entering a natural language query like ‘Where can I go from New York in April for less than $500?’ users will receive personalized recommendations based on their search criteria and Kayak’s historical travel data. You can,” Kayak explained in the announcement.(opens in new tab).
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The announcement of OpenAI’s ChatGPT plugin basically shows a blueprint for the future of travel. Travel companies have adopted new technologies in response to emerging concerns and to adapt to new behaviors of people since the beginning of the pandemic. This includes biometric security screening at airports, contactless check-in at hotels, and the simplification and convenience of online booking. For travel booking sites like Expedia and Kayak, it makes sense to integrate conversational AI tools. This tool helps people navigate the stressful and tedious task of planning a trip. Travel aggregators could have lacked the personal touch and attentive customer service that local independent travel agencies provided. Now ChatGPT, acting as your personal assistant, can do its job.
The same concept applies to other companies launching plugins on OpenAI. The Instacart plugin helps you find recipes and create shopping lists. The OpenTable plugin provides links for restaurant recommendations and reservations. Klarna(opens in new tab) Plugins provide users with personalized shopping advice and help them find the products they’re looking for.
Plugin developers interested in integrating ChatGPT into their products can sign up for a waitlist on the OpenAI site. This is just the beginning, but you can already imagine bringing his ChatGPT personal assistant to every app you use.
