This week, the annual Game Developers Conference (GDC) was hit with hurricanes and crowds, but there was one storm that was expected but never materialized: the US launch of Pico 4. .
Since the headset debuted last year, we expect a Metaquest competitor to announce its plans. Tweet from company (opens in new tab)GDC was probably where it finally happened. Now, according to The Verge (opens in new tab)those plans have been put on hold thanks to all the ruckus on TikTok and the US Congress this week.
But while Congress has asked TikTok’s CEO to check whether user data is being shared with China, few consumers really care. In fact, there are many examples of private data being leaked or sold, but consumer behavior hasn’t changed at all.If anything, Pico should go ahead with the US launch because Among all the interest generated about TikTok right now.
As PT Barnum once said, “There is no notoriety.”
Take advantage of the world’s second largest social network
If any company can launch new VR hardware in the US in 2023 and challenge Meta’s dominance (opens in new tab), Byte Dance. The same company now accused of being a “part of the Chinese government” owns both TikTok and Pico, and could very easily leverage TikTok’s reach to convince its 1.5 billion users with Pico 4. You can. (opens in new tab) The next big thing.
Frankly, data privacy is probably pretty low on the list of things TikTok users care about. In fact, I think most customers don’t really care about data privacy as a whole. Apple may have created a platform tout its devices as a hooray for the latest privacy-focused technology, but the actual usage habits of users on the internet indicate that this is simply marketing that people want to hear. It turns out to be nothing more than a story.
We hear all about data privacy and protection claims, but most consumers don’t really seem to care.
If not, does anyone use products from Google or Facebook? The answer is no. no.
If people were really concerned about where their data went, the Quest 2 wouldn’t be the most popular VR headset in the countryside. It’s hardly a beginner for anyone.
I think one TikTok user summed it up nicely.
@paizleylaura (opens in new tab)
The little FBI agent on my phone is already in love with me.
♬ Original song – Paizuri Lala (opens in new tab)
Even the US government doesn’t really care about consumer privacy.This whole TikTok/Bytedance charade is entirely down to politics (opens in new tab) And if TikTok were a US-based company, the CEO would never testify about privacy on Capitol Hill.
don’t wait for quest 3
meta quest 3 (opens in new tab) If the leaks and rumors are correct, it will feature a chipset with double the performance of the Quest 2 and Pico 4. The Pico definitely has a price advantage, and for the same price, the Pico 4’s hardware is significantly better and more comfortable than the Quest 2’s.
We also know that Meta won’t be stopping sales of the Quest 2 anytime soon, as it’s priced lower than the Quest 3 and likely offered as a more affordable option.
Similarly, Meta is working on launching 41 new apps and games (opens in new tab) Alongside Quest 3 and its publishing arm, Oculus Publishing, we fund more than 150 new Quest games. (opens in new tab) for its ecosystem.
Pico has a real chance of becoming the Xbox of the VR market only if it actually launches a product that consumers in the US can buy.
That said, most Oculus Publishing-funded titles in the past have also been released for competing VR headsets, including PSVR 2, all with better graphics and improved features. You have been upgraded.
Based on Pico 4’s current library and the company’s own exclusive content, the VR console space could look a lot like the Xbox vs. PlayStation debate that continues to rage on social media every day. Just swap the Microsoft and Sony names for Meta and Pico.
But unless Pico launches the Pico 4 in the US, that’s unlikely to happen, especially unless it goes ahead and beats Meta with an updated headset.
