final thoughts
NVIDIA’s RTX 4070 seems to be a much more popular product than other recent GeForce offerings, and it’s hard to argue against offering an xx70 card that matches the performance of previous xx80 cards at a lower price point. And be sure to keep the pricing of these things in the right context.
Consider that the GTX 1080 launched in May 2016 (7 years ago) for $599 and the Founders Edition was originally $699 ($100 premium!). Well, it didn’t take long for NVIDIA to drop the price of the GTX 1080 to $499. By the time the RTX 2080 launched, the price had jumped to $799, and many of us lamented the “RTX tax.” Somehow it was seen as a slap in the face that the RTX 3080 launched at the original price of $699 for the GTX 1080 FE, but it never became widely available at $699 (in the “mining” pretend Thanks to our obsession with digital money).
It’s been three years since the RTX 3080 launched, and mining is no longer profitable, so the card is starting to become readily available at MSRP again. This is important because his MSRP of $599 for the RTX 4070 is justifiable and you can buy it for that price. Even the larger factory overclocked, overbuilt variants like this MSI GAMING X TRIO are available now for $649.99 (Newegg link) for just $50 more.
Over price rant. Dear readers, decide if RTX 3080-level performance (access to the latest DLSS technology, overall improvements in real-time ray tracing performance, and AV1 encoding) is a fair price for this generation. We have to. Until the RTX 4060 Ti launches, we think the RTX 4070 will be the most popular NVIDIA card of this generation. But no one knows when that will be.
