Instagram x LE SSERAFIM brings a new feature just in time for Coachella

What you need to know

  • In collaboration with the K-Pop girl group LE SSERAFIM, Instagram debuted a new sticker called “Frames” for Stories.
  • Frames lets users turn photos saved in their camera roll into polaroid-like photos that need to be “developed” when shared.
  • Those who see your shared photo will have to “shake to reveal” the photo behind the fog.

Today (Apr. 15), Instagram is rolling out a feature just in time for the next leg of Coachella in partnership with a popular K-pop group.

According to Instagram, as part of its collaboration with K-pop girl group LE SSERAFIM, the platform is rolling out “Frames” for Stories. The feature is stated to let users turn their photos into polaroids with a single tap. Photos saved to your camera roll can be given this new Story sticker.



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