How to Enable Tag Products on Youtube Shopping Feature

YouTube has introduced a new Shopping feature that allows eligible creators to promote and sell products directly through their content. This innovative feature enables creators to connect their own stores or tag products from other brands, enhancing the shopping experience for viewers and potentially boosting revenue for content creators.

To take advantage of YouTube’s Shopping feature, creators must first meet certain eligibility criteria and follow specific steps to enable product tagging.

Eligibility Requirements

Before you can start using the YouTube Shopping feature, your channel must meet the following criteria:

1. Be part of the YouTube Partner Program (YPP).
2. Meet the subscriber threshold for YPP or be an Official Artist Channel.
3. Have an audience that isn’t set as “Made for Kids” and not have a significant number of videos set as made for kids.
4. Have no active Hate Speech Community Guideline Strikes.

Enabling YouTube ShoppingOnce you’ve confirmed your eligibility, follow these steps to enable the Shopping feature:

1. Connect your store to YouTube (if promoting your own products).
2. Ensure you’re familiar with YouTube’s tagging guidelines.
3. Start tagging products in your content.

How to Tag Products in YouTube Videos

Tagging products in your YouTube videos is a straightforward process:

1. Open YouTube Studio and select the video you want to add product tags to.
2. Click on the “Edit” button for the chosen video.
3. In the video editor, look for the “Products” tab or section.
4. Search for the products you want to tag from your connected store or other brands’ catalogs.
5. Select the appropriate products and add them to your video.
6. Adjust the timing of when the product tags appear in the video if necessary.
7. Save your changes and publish or update the video.

FAQs

Q: Can I promote products from other brands?
A: Yes, you can tag and promote products from other brands, but additional eligibility criteria apply. Your channel must have more than 10,000 subscribers and be based in South Korea or the United States

Q: How can I track the performance of my tagged products?
A: You can view the performance of your tagged products in the Shopping section of YouTube Studio or access expanded reports in YouTube Analytics

Q: Who handles order fulfillment and customer service?
A: For products from your connected stores, your official merch retailer or platform is responsible for all aspects of sales, including order fulfillment, refunds, and customer service

Wrapping Up

YouTube’s Shopping feature offers a powerful new way for creators to monetize their content and provide value to their audience. By following the eligibility requirements and properly tagging products in your videos, you can create a seamless shopping experience for your viewers while potentially increasing your revenue streams. As with any new feature, it’s essential to stay updated on YouTube’s policies and best practices to make the most of this opportunity.